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Validated Third Party Leads
Web Leads

Third-party web leads built for documented follow-up.

Web lead programs give buyers, networks and call centers consumer-submitted information sourced from originating sites and placements, aligned with category, market coverage and applicable campaign requirements.

Lead intent, validated.

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How sourcing works

Originating sites and placements. Documented at the record level.

Each web lead is captured on an originating site or placement and delivered with the information your team needs to prioritize follow-up and measure outcomes at the campaign level.

Example data fields

  • Consumer name
  • Phone number
  • Email address
  • Category requested
  • ZIP code
  • Inquiry details
  • Preferred timing
  • Consent record

Illustrative fields only. Validated Third Party Leads does not display real consumer information on the public website.

Controls

Buyer-configurable delivery.

01

Qualification Options

Configure applicable qualification requirements before delivery.
02

Attribution

Maintain structured source, campaign and path visibility.
03

Delivery Methods

Support common integration and delivery workflows with your team.
04

Consent Documentation

Each record ships with the originating site's consent language, timestamp, IP and source URL.
05

Compliance Considerations

Advertising and privacy-compliance expectations documented per campaign.
06

Buyer Workflows

Structured for downstream follow-up in your CRM or workflow of choice.
At scale

How web lead programs operate across many markets and categories.

Web lead sourcing for a portfolio is a routing and documentation problem as much as a data problem.

01

Market-Level Delivery

Route records by state or metro to the right team or centralized intake.
02

Category-Level Campaigns

Separate web lead campaigns per category while reviewing performance centrally.
03

CRM and Intake Workflows

Common delivery integrations support centralized CRM intake across the organization.
04

Consent Documentation

Originating site consent language, timestamp, IP and source URL captured per record.
05

Source Transparency

Documented campaign and traffic-source attribution for enterprise-level review.
06

Roll-Up Reporting

Lead performance reviewable per market and category and consolidated across the portfolio.
FAQ

Answers, validated.

Can web lead programs run across a national multi-category footprint?+

Yes. Campaigns can be structured per category and market with delivery routed to the appropriate team or centralized intake, and reporting consolidated across the portfolio.

Are these leads first-party or third-party?+

These are third-party leads: each is captured on an originating site or placement and delivered to the buyer with documentation of that originating source.

What documentation ships with each lead?+

Every record includes the originating site's consent language, timestamp, IP address and source URL, attached at the record level.

Does the consent record cover my intended use of the lead?+

Not automatically. Consent covers the originating site's disclosed purposes at capture. You are responsible for confirming the consent record covers your intended use before contacting the consumer.

Can I receive leads into my CRM?+

Common delivery workflows are supported. Integration specifics are agreed at the campaign level.

Do you guarantee every lead converts?+

No. Consumer behavior varies. Validation supports structured evaluation before delivery but does not guarantee outcomes.

Ready when you are

Build your next supply channel.

Validated Third Party Leads supplies documented third-party lead inventory for buyers, networks and call centers across home services, financial and legal categories in the United States.

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Your next connection. Validated.