A standard, not a slogan.
Validation is Validated Third Party Leads's operating standard for the way third-party lead supply moves through the platform to buyer demand—documented so buyers, performance networks and call centers can review how each record was sourced and evaluated.
Four principles for every campaign.
Source Validation
Consent Record Completeness
Duplicate and Geography Screening
Campaign Criteria Alignment
Standards. Not guarantees.
Validation supports
- Source, category and geography evaluation
- Consent record completeness checks before delivery
- Duplicate screening and campaign-criteria alignment
- Structured attribution and reporting
Validation does not
- Guarantee a sale, conversion or booked outcome
- Eliminate all fraud, invalid traffic or consumer error
- Claim exclusivity of supply
- Confirm that a consent record covers the buyer's intended use — buyers are responsible for that confirmation
Trust is not claimed. It is Validated.
Answers, validated.
What is validated on each record?+
Available record information is evaluated against applicable campaign criteria such as category, geography, consent record completeness and buyer availability. Specific validation methods vary by campaign.
Is every record manually reviewed?+
No. Validation is a structured process, not individual case review. Validation does not guarantee individual outcomes.
Does the consent record cover my use of the lead?+
Third-party leads carry the originating site's consent language, timestamp, IP and source URL. That consent record is not written to name the buyer unless the buyer was named at capture. Buyers are responsible for confirming the record covers their intended use.
Build your next supply channel.
Validated Third Party Leads supplies documented third-party lead inventory for buyers, networks and call centers across home services, financial and legal categories in the United States.
Your next connection. Validated.